About Us
About HuanXiang
Service with warmth·Technology with depth
Ranked No.1 among China's Top 100 E-commerce Service Providers for 11 consecutive years
Company Overview
China's Top E-commerce CS Outsourcing Provider
广州幻想企业管理咨询有限公司 (brand: HuanXiang Kefu) was founded in 2013 and brings 13 years of e-commerce customer service expertise. It has served 100,000+ merchants and 1,200+ brand clients, with KA clients accounting for over one-third. Its network includes 10,000+ service professionals, 43 operations centers and 12,000+ seats, covering 36+ platforms and 30 product categories.
100,000+
Merchants served
1,200+
Brand clients (KA: over one-third)
10,000+
Service professionals (network-wide)
43
Operations centers · 12,000+ seats
Our Journey
From 0 to 1, from 1 to infinity — 13 years of relentless growth
Foundation
Joined Alibaba marketplace, pioneered standardized CS SOPs, published the industry's first E-commerce CS Quality White Paper, served 500+ clients.
Excellence
3 consecutive years as Alibaba Gold Partner, developed 1st-gen CS quality inspection system, defined dual-dimension service standards.
Expansion
Completed full-platform coverage including JD, Douyin, Kuaishou. Created unified multi-channel CS management platform, serving all categories.
Empowerment
Launched proprietary smart office system, digitized CS training, QA, and performance. 99% renewal rate, ranked China's Top 10 E-commerce Service Provider.
New Chapter
Released proprietary LingXi AI system (now in its 6th generation), built human-AI collaboration ecosystem. First to offer CS + Operations + Marketing integrated solution.
Our Team
Our competitive edge comes from a team of deep specialists and cross-domain talent
CS Team
80% have 3+ years e-commerce CS experience, 10% hold national CS management certification.
Operations Team
40% are veteran store managers who've managed 100M+ GMV projects, masters of search algorithms and livestream ops.
Tech Team
Led by AI engineers from Baidu and Alibaba, our proprietary smart CS system has 12 tech patents filed.
Iron Triangle Service Model
Our Iron Triangle model ensures 7x24 rapid response. Daily cross-department syncs and war-mode activation for major projects boost response speed by 50%.
Project Manager
Coordinates resources, ensures project milestones and delivery quality
Tech Advisor
Provides system support and technical solutions
Industry Expert
Crafts industry strategies and growth plans
HuanXiang Academy
Lifelong learning with a tiered development system ensuring continuous growth for every member
New Hire Training
2-week intensive bootcamp covering CS workflows, product knowledge, and communication skills
Senior Development
Monthly industry masterclasses sharing platform updates and private domain trends
Leadership Growth
MBA courses and digital retail summits to maintain strategic vision ahead of the industry
Our Culture
Our Mission
Beyond connection, toward achievement
Breaking communication barriers with professional service so every e-commerce business can focus on core competencies; delivering brand warmth so every consumer feels the joy of shopping. We drive not just service efficiency, but the evolution of industry standards.
Our Vision
By 2030, one of the world's preferred e-commerce service brands
Through technological innovation and model breakthroughs, building a service network across 100+ countries and regions, making 'China Service' a globally trusted quality symbol that defines the world standard.
Core Values
Core ValuesProfessionalism First
Monthly service scenario drills simulating 100+ complex cases to build deep professional trust
Client Priority
Dedicated response hotline — urgent issues reach executives within 15 minutes; quarterly Client Open Days
Innovation Forward
15% annual revenue invested in R&D, 200+ frontline suggestions adopted, incubating star products
Collaborative Win
OKR + points system internally; Growth Community co-built with clients to help SMBs break through
Integrity & Accountability
Zero-error delivery clauses, proactive data transparency, regular third-party quality audits
Awards & Certifications
Awards & Certs
JD Jingmai CS Outsourcing 'Outstanding' Partner
2022
JD Jingmai CS Outsourcing 'Outstanding' Partner
2023-2024
JD Outstanding CS Outsourcing Provider
2023
CS Outsourcing 'Outstanding' Partner
2025
JD Jingmai Best Marketing Partner Award
2025
618 Livestream Service Star
2025